In a recent Exact Target white paper that I read on Mobile Behavior, there was a fascinating theme throughout the report……consumers want coupons when they opt-in or subscribe to a brand’s communications. Yes, I know, “a real shocker” right? According to the survey in the white paper, the #1 reason why consumers opt in to follow on social media, receive emails, receive push notifications, or receive texts was to get coupons/deals from the brand. It’s consumers’ belief that if they share some of their personal information with a brand (such as email address, name, phone number, age, or even home address) that the brand should at least throw them a bone and provide some sort of coupon or discount off their next purchase. But here’s the problem, consumers want discounts while brands want to deliver information. A major disconnect.
How often have you actually received some sort of discount after opting in with a brand or following a brand on social media? The typical answer is, almost never. Why is that?
The paper also says that the #1 reason why consumers scanned QR codes was also to receive coupons or deals. Yet how many times have consumers actually scanned a QR code using their mobile device and received a coupon in return? The typical answer again is….almost never. What do consumers typically get in return? A redirect to a web site that isn’t even mobile compliant…zzzzzzz. No wonder QR codes have gone stale in the past several years. Consumers want something from the QR code that the brand isn’t delivering on! Wouldn’t it be great if brands could deliver, from a QR code, the coupons and deals that consumers want?
Here are a few scenarios:
Scenario 1: Coupon Circulars Wouldn’t it be cool if consumers could simply pull out their phone and scan a QR code from a particular coupon from a circular and ACTUALLY get that same coupon onto their phone for easy redemption? No cutting or remembering to bring the coupon with you anymore. Simply scan the QR code and the app would automatically store, categorize, and alert you when your coupon was about to expire.
Scenario 2: Magazines or Programs I was recently at a minor league baseball game flipping through the media program when my father in law leaned over and said, “You know what the problem with these ads are? No coupons.” I thought to myself, “That’s true. These were free media guides which get dumped under your chair after the game is over. How is any consumer supposed to be able to remember there was a Jack In The Box ad in the program days or weeks later? What’s the point of branding if the consumer won’t remember seeing the branded ad?”
So, wouldn’t it be cool if if you could scan a QR code from one of the ads in the media program and score yourself a coupon for a discount on a burger or chicken sandwich at Jack In The Box? Simply scan the QR code and the app would automatically store it and categorize it and you could redeem it at any time before the expiration date. You could still dump the media program under your chair at the end of the game if you want, but now the Jack In The Box branding is locked within your phone wherever you go. A brand that actually stays with you (kind of like a Harley Davidson tattoo).
Scenario 3: Signage/Posters We’ve all seen QR codes plastered everywhere. In magazines, on Taco Bell and McDonald’s cups, on billboards, on Home Depot plant buckets, and on cars. But what’s been the common theme with QR codes? They all take you to a web site for “more information”. But as you can see from the Exact Target report, consumers don’t want “more information” they want “coupons and deals”. So what better way to lock in a new consumer by offering them a coupon & information. What’s great about a mobile coupon app is that it can act like a living coupon, meaning it can grow and adapt for any need and it’s not static like a paper coupon. Signage (bus stops, store fronts, etc) is a great way to attract new consumers because signage is everywhere.
So, wouldn’t it be cool if you could scan a QR code from a sign/poster ad and instantly get a coupon that would automatically be stored and categorized for use at any time (before expiration)? Not only that but also get relevant information (links, videos, directions, loyalty programs, etc) about that brand? If any of the scenarios above sound cool to you, the consumer, then we’d like to introduce you to our company SimpleSavr.
SimpleSavr is a platform and mobile application company that specializes in developing digital coupon solutions for merchants and consumers. Our vision is to simplify and transform the coupon experience for both the consumer and merchant and we’re working hard to deliver not only the scenarios above but many more. We believe that if we deliver on the promise of making it easier for consumers to get the coupons and deals they want, then that will benefit the merchant as a result of increased foot traffic and redemption rates (as data has shown that redemption rates jump 10x as a result of coupons being on a mobile device).
We agree that QR codes have gone stale over the years but not because they aren’t valuable but because they haven’t been focused on the consumer’s needs and wants…..coupons and deals.
So if you think any of the above ideas are cool, then keep an eye out for SimpleSavr branded QR codes near you because we’re making cool a reality.
SimpleSavr makes it easy. Simply Scan, Redeem, and Save.
The SimpleSavr Team